NESPRESSO

Developed and directed a year-round mix of social-first content, including videos and imagery, to support always-on engagement and seasonal campaigns. Work extended across platforms like Instagram and YouTube, and included the design and buildout of branded Amazon storefronts and Shopify experiences. The Amazon stores drove significant results — generating $1.3 million in sales within two months, increasing conversion rates from 2% to 15%, and boosting revenue per visit from $10 to $17 — creating a cohesive 360° campaign that seamlessly connected content, commerce, and conversion.