THE ANTI-BAR

Challenge: How do you bring premium, ready-to-serve cocktails into high-traffic environments while still reflecting the sophistication of at-home hosting? The Cocktail Collection needed a flexible, portable sampling unit that could adapt to different events and showcase its portfolio in a way that felt elevated, stylish, and lifestyle-driven.

Idea: Design a small-footprint sampling station that turns out-of-home sampling into an at-home hosting experience. Inspired by the brand’s lifestyle positioning, the unit creates an inviting, residential feel—reframing sampling as a moment of discovery through the lens of home entertaining.

Execution:
Developed a modular station that can be easily transported and set up at any event.

Styled the unit to reflect home lifestyle aesthetics, evoking the warmth and sophistication of entertaining at home.

Incorporated a signature design element that mimics The Cocktail Collection’s bottle silhouette, making the station both iconic and ownable.

Configurable to feature single or multiple brands within the portfolio, ensuring versatility across events.

Results:
• Provided a scalable, premium sampling solution for events nationwide.
• Created a distinctive brand beacon via the silhouette design, driving recognition and recall.
• Elevated sampling by aligning with lifestyle storytelling instead of traditional trade-style stations.