FOODVENTURES

Challenge: Hilton wanted to strengthen its role in Canada’s competitive travel market by being seen not just as a place to stay, but as a go-to resource at the start of every journey. The challenge: inspire and inform travelers during the early stages of trip planning while driving preference for Hilton properties nationwide.

Idea: Reposition Hilton as the first stop on every adventure through a digital-first campaign designed to spark inspiration and deliver practical travel guidance. By meeting travelers at the very beginning of their planning journey, Hilton could own the moment when decisions are made.

Execution:

Built a robust image bank showcasing diverse destinations across Canada.

Partnered with influencers to amplify Hilton as a trusted voice in travel.

Produced targeted social content that delivered tailored inspiration to travelers.

Activated banner campaigns and homepage takeovers to capture attention during early research moments.

Created a cohesive digital ecosystem that reinforced Hilton’s positioning at every touchpoint.

Results:
• 50M+ impressions across digital and social channels.
• Engagement rates 2x industry benchmarks on targeted social content.
• 20% lift in booking consideration for Hilton properties post-campaign.