PLAY TO SAVE

A consumer awareness campaign to introduce Openbank to the North American market, this immersive activation blended physical and digital engagement to drive brand discovery and interaction. The experience featured a suite of savings-themed games projected on large-format digital screens across three major cities. Consumers interacted using life-sized joysticks, bringing the gameplay to life in a bold, nostalgic way. To maximize reach, a mobile version extended the experience to audiences nationwide, making it accessible beyond the physical footprint and reinforcing Openbank’s innovative, digital-first positioning.