CLOSET CONFIDNETIALS 

Every closet tells a story. a reflection of personal style, identity, and inspiration.

ASSOCIATE
CREATIVE DIRECTOR

Role: CREATIVE LEAD . CONCEPT (PROPOSED) .
AREA: EXPERIENTIAL . FASHION . DIGITAL
CLIENT: QVC AGENCY: DENTSU

Every closet tells a story — a reflection of personal style, identity, and inspiration. While discovering your own style is powerful, there’s something equally captivating about unlocking the stories behind someone else’s closet.

At major cultural and lifestyle events across the country, QVC will unveil experiential episodes of Closet Confidential. An immersive, walk-in closet experience curated by a member of the Quintessential 50 (Q50). This stylishly crafted space is a treasure trove of QVC-exclusive and latest products across beauty, fashion, home, and decor. Each item handpicked to reflect the Ambassador’s unique story and aesthetic.

To spark intrigue, a striking mirrored cube installation with LCD displays and a countdown clock will anchor high-traffic areas at each event. A scannable QR code will digitally appear on the box to drop hints about who's closest QVC will be in next as well as promote products.

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