THE GOLDEN ARCHES
AR gateways THAT LEAD toO pints, parties, and selfieS worth sharing
ASSOCIATE CREATIVE DIRECTOR
Role: CREATIVE LEAD . CONCEPTUAL & EXPERIENTIAL DESIGN
AREA: EXPERIENTIAL . ALCOHOL . DIGITAL
CLIENT: GUINNESS - DiAGEO AGENCY: DENTSU
To foster a sense of togetherness and elevate Guinness’s premium brand perception, we created a AR experience anchored by the iconic Guinness glass silhouette. These golden AR archways served as immersive digital entry points, guiding users to local activations via an interactive online map. From happy hours and samplings to exclusive events, each destination featured a branded QR code triggering the AR gateway to invite guests to step through and capture the moment with a shareable selfie.
KPIs such as map interactions, time spent per session, and social shares proved that connecting physical locations with immersive digital touch points, supported consumer acquisition goals like lead generation, opt-ins for event alerts, and increased foot traffic to Guinness partner venues
