YOUR LIFE FIRST
LIFE INSURANCE DESIGNED FOR THE EVERY DAY
ASSOCIATE CREATIVE DIRECTOR
Role: CREATIVE LEAD . CONCEPTUAL design . branding
AREA: HEALTH CARE . DIGITAL . TV/COmmERCIAL SPOT
CLIENT: John Hancock / manulife AGENCY: DENTSU
Led the development of integrated campaigns for Manulife and John Hancock, shaping how life insurance connects with modern consumers. From concept proposals to TV commercials, I crafted storytelling that guided audiences through both awareness and consideration phases. This included digital campaigns with targeted social ads and posts, alongside visual brand adaptations that ensured consistency and impact across all touch points, from feed to broadcast.
