PLAY TO SAVE

Challenge: Openbank, a leading digital bank in Europe, needed to introduce itself to the North American market—a space dominated by legacy institutions. Finance was seen as intimidating, impersonal, and transactional. The challenge: make saving money feel approachable, playful, and culturally relevant.

Idea: Play to Save:
Saving money feels overwhelming, so people avoid it. By borrowing the simplicity and joy of the games we grew up with, we make saving feel approachable, rewarding, and easy to start. We created an immersive, nostalgia-driven campaign that gamified savings, turning the brand’s digital-first promise into a tangible, interactive experience.

Execution
Designed large-format digital games across major cities, projected onto building walls and screens.

Consumers used a life-sized joysticks, blending physical energy with a digital-first brand experience.

Extended reach through a nationwide mobile version, allowing audiences everywhere to join in, reinforcing Openbank’s accessible positioning.

Campaign identity spanned OOH, social, and influencer content, creating a seamless 360 ecosystem.

Results
• Delivered a 42% engagement lift during the launch period.
• Onboarded 35K+ new customers in North America.
• Positioned Openbank as a bold challenger brand redefining how consumers connect with finance.