MAKE HOSTING FUN AGAIN
Hosting shouldn’t mean missing out on ALL the fun
ASSOCIATE
CREATIVE DIRECTOR
Role: CREATIVE LEAD . CONCEPT . EXPERIENTIAL DESIGN
AREA: ALCOHOL . EXPERIENTIAL
CLIENT: DIAGEO - COCKTAIL COLLECTION AGENCY: DENTSU
Diageo’s Ready-to-Serve cocktails bring the fun back to hosting by allowing you to have your favorite cocktails for you and your guests ready to go without the fuss of having to make your own. I proposed creating a space that evokes fun and playfulness, reimagined through the lens of hosting and lifestyle . This would demonstrate and highlight the ease and simplicity of the RTS Cocktail Collection.
Concept 01 - Fun House: Inspired from a traditional Fun House, within this house we’ll have interactive, photo worthy rooms that allow you to cut loose from hosting fears in unique and quirky ways.
Concept 02 - Amaze Bar: A walk-through maze designed to reflect how overwhelming making cocktails from scratch can be. Playful wall panels share common cocktail struggles. The journey ends at a bar oasis, where brand ambassadors serve RTS cocktails and show just how easy hosting can be.
