NESPRESSO
Bringing Brands to Life Through Content, Commerce, and Conversion
ASSOCIATE CREATIVE DIRECTOR
Role: CREATIVE DIRECTION . CONCEPT . ON SET
AREA: FOOD & BEVERAGE . DIGITAL . TV/COmmERCIAL SPOT
CLIENT: NESPRESSO AGENCY: ISOBAR
Developed and directed a year-round mix of social-first content, including videos and imagery, to support always-on engagement and seasonal campaigns. Work extended across platforms like Instagram and YouTube, and included the design and buildout of branded Amazon storefronts and Shopify experiences. The Amazon stores drove significant results, generating $1.3 million in sales within two months, increasing conversion rates from 2% to 15%, and boosting revenue per visit from $10 to $17, creating a cohesive 360° campaign that seamlessly connected content, commerce, and conversion.
SENIOR ART DIRECTOr
Role: art direction . GRAPHIC DESIGN
AREA: SET DESIGN . TV . PRINT
CLIENT: CBC AGENCY: ARTFORM
The National with a bold new look, inspired by the glowing light installations of Dan Flavin. The redesign featured a modern, floating Plexiglas set environment complemented by bright, dynamic graphics, that bring energy and contemporary flair to the iconic broadcast.