CLOSET CONFIDeNTIALS

Every closet tells a story — a reflection of personal style, identity, and inspiration. While discovering your own style is powerful, there’s something equally captivating about unlocking the stories behind someone else’s closet.

At major cultural and lifestyle events across the country, QVC will unveil experiential episodes of Closet Confidential, an immersive, walk-in closet experience curated by a member of the Quintessential 50 (Q50), a group of inspiring women over 50 launched by QVC as part of their "Age of Possibility" campaign. This stylishly crafted space will showcase a treasure trove of QVC-exclusive and new products spanning beauty, fashion, home, and decor, each item thoughtfully selected to reflect the Ambassador’s personal story and distinctive aesthetic.

To spark intrigue, a striking mirrored cube installation with LCD displays and a countdown clock will anchor high-traffic areas at each event. A scannable QR code will digitally appear on the box to drop hints about who's closest QVC will be in next as well as promote products.