DIPPER-FEST
Over 5,000 Dippers, 12 bold sauces, and one epic city picnic
ASSOCIATE
CREATIVE DIRECTOR
Role: CREATIVE LEAD . CONCEPT . EXPERIENTIAL DESIGN
AREA: food & BEVERAGE . experiential
CLIENT: SUBWAY AGENCY: DENTSU
To launch Subway’s new Dipper Sandwiches and 12 bold dipping sauces, we created a pop-up picnic experience in the heart of Chicago. This high-traffic courtyard was transformed into a vibrant summer snacking oasis, inviting guests to discover their perfect sauce pairing in a playful, picnic-inspired setting. The activation featured immersive touchpoints including a hydro-dipping station for custom swag, a photo-worthy moment, and, of course, plenty of craveable dippers to sample on the spot.
