STOLI-VODKA
bold looks, big energy, and scroll-stopping content all year long
ASSOCIATE
CREATIVE DIRECTOR
Role: CREATIVE DIRECTION . CONCEPT . DESIGN
AREA: ALCOHOL . EDITORIAL . DIGITAL . PRINT
CLIENT: STOLI VODKA AGENCY: DENTSU
Problem
Seasonal campaigns needed to cut through increasingly crowded social feeds while maintaining Stoli’s premium, culture-forward brand perception.
Idea
Reframe seasonal moments as editorial-driven visual stories—using fashion-inspired photography and motion to turn brand occasions into culturally relevant, scroll-stopping content.
Execution
Led concepting and creative direction for seasonal campaigns, including:
• Editorial-inspired photo shoots that elevated product storytelling
• Animated assets and short-form videos optimized for social-first platforms
• Platform-native storytelling designed to maximize shareability and dwell time
Results
• Increased content save and share rates, signaling stronger cultural resonance
• Improved brand recall and awareness during key seasonal moments
